Utah Digital Repository Toolkit

Recruitment and Marketing

Communication Tips

One of the most difficult and time consuming aspects of starting a digital repository is getting faculty to deposit their articles. In the article Understanding Faculty to Improve Content Recruitment for Institutional Repositories researchers at the University of Rochester Library studied faculty work processes and came up with the following list of what faculty want:

When introducing the digital repository to faculty, emphasize the ways it can support their work and make their lives easier. Some of the terms used by librarians to describe the benefits of a repository may not appeal to faculty.

As you start to add material to the repository, provide regular updates to authors about how often their items have been downloaded.

Try varied approaches, treating the repository as a long term marketing project.

Grey Literature can be a great category of material to add to your repository, this document from the University of Rochester library lists the most popular types of grey literature for various academic disciplines.

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